Carlos Aranha is a journalist with specialization in Marketing and Social Psychology, and works as a Sales Account Executive for Retail advertisers at Google Brazil. He has been actively involved in civic engagement in São Paulo, working closely with local government, opinion makers and press, to pitch and support positive changes around city's development.
He is part of the Urban Mobility Committee at Rede Nossa São Paulo - an organization designed to mobilize several segments of society to build and commit to an agenda aiming for a just and sustainable São Paulo. As an active member, he organized and participated on several seminars, public hearings and interviews to discuss and promote better solutions for our chaotic city.
Aranha is also one of the founders of Bike Angel, a project where experienced urban cyclists help people who want to ride safely on cities' streets - for free! The project started in São Paulo in 2010 and now is spread through more than 50 cities in Brazil (and going overseas), counting on more than 500 volunteers. Lastly, he has also been a volunteer member of Ciclocidade - São Paulo Urban Cyclists Association - where helped improving its government and press relations.
Aranha believes, more than in transportation methods, in people. That's why he believes every city need to put its efforts on a main goal: becoming human places, made for people. Facing his city main issues, influencing for positive change and feeling things changing step by step are the things that make Carlos Aranha energetically alive at the most.